Optimized Business Website
It is not enough to have a website that simply “looks good.” If you want your website to add to your bottom-line profits, then your website must be optimized to attract targeted traffic from the search engines, and must also effectively convert those browsers into buyers.
Attracting Targeted Search Engine Traffic
The search engines are simply machines with complex algorithms. They can’t think for themselves, so your website must be designed in a way that allows the search engines to easily determine what types of products and services you offer, and what geographical location(s) you serve.
If your website is not properly optimized to provide this information in a way the search engines can understand, then your website will be lost among thousands of other similar company sites… leaving your competitors with a huge advantage.
Converting Browsers Into Buyers
Once targeted visitors arrive at your website, it is important you have a way to capture their contact information so you can take a proactive approach in converting those visitors into leads and/or customers.
Many factors are involved in making a visitor comfortable enough to give you their contact information, one of which is trust in your expertise and credibility. Background information about your company and its principals, as well as testimonials, go a long way toward building that trust.
*If you don’t yet have a website, our objective will be to provide you with a business website that has a professional appearance, is easy for visitors to navigate, contains a wide array of functionality, and is extremely search engine friendly. To fulfill this objective, we will:
- Use a search engine friendly framework on which to build your website.
- Design a custom header graphic for your website, with your logo prominently displayed.
- Set up the following search engine optimized pages on your website using content you provide:
- Home page
- Contact Us page
- About Us page
- Three additional pages of your choosing (some suggestions are “FAQs,” “Products” and “Testimonials”)
- (OPTIONAL - No Extra Charge) Add a “News” section to your website. This will be done in the form of an integrated blog (to make it as search engine friendly as possible) to which relevant news items can be published on a regular basis.
- Create a “Free Incentive” page that includes a form for potential clients to fill out (this form will be built to YOUR specifications). The completed form will be received by one (or more) employees at your firm via email (per YOUR specifications).
- Customize the footer of your website with your company’s name and a copyright notice.
- Add “Privacy Policy” and “Website Terms of Use” legal forms to your website.
- Set up a navigation menu on your website, with links to all pages as well as the ” News” blog section of your website.
- (OPTIONAL - No Extra Charge) Include one graphic on each web page. You can either provide us with high resolution images, or we can source royalty-free stock photos.
- (OPTIONAL - No Extra Charge ) Add one embedded video on any page of your website (video creation is not included in this package).
- (OPTIONAL - No Extra Charge) Install a “Google Analytics” code on your website… so you can track your traffic!
*If you already have a website our objective will be to optimize that website for both the search engines and human visitors. To fulfill this objective, our team will tweak your website (or advise your webmaster, if you prefer) to ensure your website contains all the elements listed above.
NOTE: We will provide a draft version of the website design, and each web page, for your approval. Once approved, additional revisions will be made under the “Website Hosting and Management” section of this package.
